Own your life. Not your car.
More about the client
About the Client
Carplus is one of Sweden’s leading platforms for private car leasing, making it easy to search, compare and lease cars online. The brand is part of Car to Go Sweden AB, a wholly owned subsidiary of Hedin Mobility Group, combining a digital-first offer with the backing of one of Europe’s major mobility groups.
“Sell cars without cars.”
We created a digital campaign built around people, situations and benefits rather than specific vehicles. A series of short films spoke to different motivations and audiences, while still working together as one coherent brand story. That made the concept flexible across channels and useful throughout the customer journey.
Driving with Benefits
We created Driving with Benefits, a campaign built around the advantages of leasing rather than individual car models. Short, benefit-led films were tailored to different audiences and motivations, while still working together as one coherent brand story across channels and formats.
From awareness to action
The campaign was designed to work across the entire customer journey, from broad awareness to more targeted communication around specific benefits. By adapting the films to different audiences, channels and stages of consideration, Carplus could move people from understanding the offer to seeing how it could fit into their own lives, without losing the consistency of the overall brand story.
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