Clear Direction. Better Decisions. Real Progress.

1/5

Concepts

Ideas That Drive Business

2/5

Design

Design That Adds Value

3/5

Branding

Build a Brand That Matters

4/5

Copywriting

Words That Sell

5/5

AI Services

Faster. Smarter. Scalable.

We develop concepts with a clear business purpose. By connecting insight, strategy, and execution, we create ideas that strengthen your position and drive measurable results.

What We Do

We create ideas that carry your brand and your offer across channels. Concepts people remember and act on.

How We Work

From insight to idea, always built to work in real life.

How It Creates Value

Stronger recognition, better engagement and communication that helps you sell.

Design that does more than look good. We craft visual systems that communicate clearly, build recognition and make every touchpoint work harder.

What We Do

We design identities, layouts and assets that bring your message to life across every channel.

How We Work

Form always follows function — we design with purpose, grounded in your brand and goals.

How It Creates Value

You get a consistent, distinctive look that builds trust and makes you easier to remember.

We build brands that make it easier to choose you. Through clear positioning and consistent expression, we create trust and long-term value.

What We Do

We define your brand from the ground up or sharpen what's already there.

How We Work

Strategy, identity and expression developed as one.

How It Creates Value

You stand out more clearly and become easier to choose over time.

Words that carry your message and move people to act. We find the right tone and the right angle, every time.

What We Do

We write messages that are clear, relevant and persuasive.

How We Work

Always grounded in your tone, your audience and your goals.

How It Creates Value

Better communication leads to stronger engagement and more sales.

We use AI to strengthen your business. From sharper analysis to more efficient processes, our solutions are practical and results-driven.

What We Do

We use AI to get more out of every part of the process. From ideas and content to production and optimization, everything moves faster and performs better. We take advantage of every edge AI gives us, so you get more impact from what you do.

How We Work

Hands-on and practical, always focused on real use. We use AI throughout the process, but in a way that feels human and on-brand.

How It Creates Value

You get more from everything we do. More output, more speed and more impact — using AI in a smart and responsible way.

Contact us

Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!

Contact Us
Martin Johanson, Founder and CEO of Dragster / Creative director

Martin Johansson

Founder and CEO

Let's talk!

Discover our services

From our offices in Gothenburg and Trollhättan, we’re a one-stop shop for communicative success. Everything is here: experienced marketers, creatives, and strong capabilities in everything from traditional to digital and AI.

Think

The brainwork of understanding the challenges that sets the direction.

  • Strategy
  • Research
  • Workshops
  • Client Perspective
  • Business Understanding
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Create

The ideas your audience will see, hear and remember.

  • Concepts
  • Design
  • Branding
  • Copywriting
  • AI Services
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Make

Time to get the word out, make sure you're seen and drive results.

  • Campaigns
  • Websites
  • Social Media
  • Production
  • Digital Advertising
  • SEO
  • Google Ads
  • Project Management
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