Let’s Make Some Memories

Halle and Hunneberg have long held a special place on the map for those living near Vänersborg and Trollhättan. These twin table mountains have been popular getaways for generations – school trips, family outings, and nature lovers alike.

But their potential goes far beyond being a regional favorite. In collaboration with Halle och Hunneberg AB, Dragster worked to transform the site into a sustainable, export-ready destination that attracts new audiences, both nationally and internationally.

Our task was to shift perception – from location to destination. In close collaboration with Halle och Hunneberg AB, we developed a brand platform focused on experience and memory-making. The new identity highlights the mountains as both adventurous and accessible. The website became a key part of the strategy – an inspiring and easy-to-use platform where visitors can explore activities and plan their next adventure.

The launch of the new brand and website sparked significant engagement – both locally and beyond the region. Together, we’ve opened the doors for more people to discover this unique place and taken an important step toward positioning Halle and Hunneberg as one of Sweden’s most sustainable and compelling destinations.