Creating future mobility

Stallbacka is one of Trollhättan’s key industrial areas, shaped by a long history of technology and manufacturing. The challenge wasn’t to invent something new, but to make what already existed feel relevant, investable and easy to understand: a credible business hub where companies can meet, grow and build the future together.

We joined when the idea was already taking shape. Our role was to sharpen the direction and turn it into a clear, commercial brand that could scale, sell and still feel unmistakably rooted in Stallbacka.

To support Stallbacka’s repositioning, we developed a brand platform that made the hub easier to understand, communicate and sell. The work brought together positioning, visual identity and narrative into one coherent system, giving Stallbacka a clearer role and a stronger commercial expression.

We defined a more focused brand direction, built a visual identity designed to work across digital and physical touchpoints, and created a structured story that gave stakeholders a common way to talk about the area. The result was a brand that connected Stallbacka’s industrial credibility with a more ambitious, future-facing proposition.

The new identity was designed to work wherever Stallbacka needed to appear, from signage and stationery to digital channels and campaign material. By creating a flexible visual system and a clear set of brand principles, we gave the organisation the tools to communicate with greater consistency and confidence.

The result is a brand that feels coherent across every touchpoint, while still leaving room to grow with the hub as new businesses, partnerships and opportunities emerge.