Brings out the best
in you.

Dragster was founded in Gothenburg in 1997. Our ambition remains the same: to help our clients succeed. But the way we do it has changed dramatically. Today, we combine nearly 30 years of experience and creative craftsmanship with the possibilities of AI and modern technology. From the first strategic insight to the final execution.

Aerial drone shot of barge III

Your success is our business.

Stronger brands. More effective marketing. Better results. That's what we're here to deliver. We measure our success by the value we create for our clients, not by the work we produce. It's an approach that has shaped Dragster since 1997 and helped us build client relationships that last for years.

Let's see what we can achieve together.

The Dragster
effect

When our clients had their say in Årets Byrå 2026, Dragster scored well above the industry. These are four numbers we’re especially proud of.

ÅRETS BYRÅ 2026

9,2

Overall NKI

The big picture: how our clients rate the overall experience of working with Dragster.

ÅRETS BYRÅ 2026

9,6

Creativity

Fresh thinking that moves things forward.

ÅRETS BYRÅ 2026

9,8

Delivery

Dependable delivery, without surprises.

ÅRETS BYRÅ 2026

9,9

Future focus

Looking ahead, exploring what’s next and turning new ideas and tools into something useful.

Down to earth. Aiming high.

We take our work seriously. Ourselves, a little less so. We believe in straight talk, close collaboration and getting things done. With us, you'll find curious minds, high ambitions and a constant drive to discover better ways forward. For your brand, your business and the people you want to reach.

Colleagues gathered around a laptop in the Dragster office
Filip lifebuoy on the quay outside the floating office

A little different

Our Gothenburg office is on a World War II barge in the harbour. Yes, really. We've never been particularly interested in doing things like everyone else.

We prefer to follow our curiosity, explore new possibilities and find our own way forward. Always with your business in mind. And we believe good relationships are built on more than just good work. Come aboard and see for yourself.

An outdoor summer party on the quay under rows of signal flags
A colleague working on a laptop on the deck of the floating office
Colleagues talking at an outdoor gathering at sunset

Contact us

Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!

Contact page
Martin Johanson, Founder and CEO of Dragster / Creative director

Martin Johansson

Founder and CEO

E-mail Martin
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