The Centre of Christmas
More about the client
About the Client
Nordstan is one of Scandinavia’s largest shopping centres, right in the heart of Gothenburg. With shops, restaurants and services gathered under one roof, it is a natural meeting place in the city – and a stage for events and experiences all year round.
The obvious christmas destination
As Christmas approached, we were tasked with positioning Nordstan as the obvious destination for families looking to feel the season’s magic. The challenge was to capture the atmosphere, warmth and togetherness that define Christmas, and shape it into a clear message that made Nordstan the starting point for the holiday spirit.
Nordpolen – The centre of christmas
We turned Nordstan into Nordpolen for the holiday season. The signage was swapped out, and even the wording in the logo was updated — all without losing the brand’s recognizability. It was a simple pun, but one that resonated immediately and gave the center a festive personality.
Since then, Nordpolen has become a holiday tradition, with the sign returning every year to mark the start of Christmas in the heart of Gothenburg.
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