28 minutes

Creative ConceptCampaigns & ActivationDigital & Channel StrategyPerformance Marketing
More about the client

About Trollhättan Stad

Located in western Sweden, just 28 minutes by train from Gothenburg, Trollhättan is a city that combines industrial heritage, innovation, and natural beauty. Known for its strong engineering traditions, thriving business community, and scenic surroundings, Trollhättan offers an attractive balance between urban opportunities and quality of life. With a focus on sustainable growth and creating opportunities for residents and businesses, Trollhättan Stad works to make the city an even better place to live, work, and grow.

Trollhättan Stad

A better life within reach

Trollhättan had everything needed for a great place to live, but needed more people to see the possibilities. With many Gothenburg families dreaming of more space, a garden and a home of their own, the challenge was clear: show that the life they were looking for was closer and more affordable than they might think.

28 minutes closer to the life you want

We built the campaign around one simple fact: Trollhättan is only 28 minutes from Gothenburg by train. From there, we combined clear comparisons on housing prices with more emotional benefits like a garden, more space and separate rooms for the kids. The result was a straightforward message with just enough feeling behind it to make the move feel real.

Contact us

Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!

Contact Us
Martin Johanson, Founder and CEO of Dragster / Creative director

Martin Johansson

Founder and CEO

Let's talk!
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