West Wishes
More about the client
About the Client
Göteborg Stallbacka Airport is an established industrial area in Trollhättan, now being repositioned from an industrial legacy into a future-ready business hub for innovation, growth and collaboration.
Giving a regional airport a bigger role
Göteborg Stallbacka Airport had the location, infrastructure and regional relevance, but needed a stronger identity to match its ambitions. Changing travel habits and a need to reach a wider market made the challenge clear: reposition the airport as a more visible and attractive gateway to West Sweden, with stronger ties to both Gothenburg and the surrounding business region.
A new name with a clearer position
A central part of the work was the move from Trollhättan-Vänersborg Airport to Göteborg Stallbacka Airport. The new name created a stronger geographical context and connected the airport more clearly to both the Gothenburg region and the growing Stallbacka industrial area. Around it, we developed a new brand platform and visual identity designed to give the airport a more modern and confident presence.
Giving the brand an emotional destination
This phase of the project delivered a complete brand identity and a sharper story for Stallbacka—making it easier to position, communicate and market as more than “an industrial area.” With a clear brand and a unified visual system, Stallbacka is equipped to step forward as a local hub built for the next chapter of business, innovation and collaboration.
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