Platspåsen

Strategy and brand identityIn-house film & photography

Solving the matchday merch rush

Matchdays put heavy pressure on the IFK Göteborg shop, with supporters all wanting to pick up merch at the same time. We created Platspåsen, a click-and-collect solution where fans could order in advance and have their merchandise waiting at their seat when they arrived at the arena.

Blue IFK Göteborg Platspåse merch bag with the club crest and Craft logo
Platspåse bag on an arena seat, hand-labelled with a supporter’s name and seat number
Three IFK Göteborg Instagram posts showing the Platspåse matchday bag

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Whether you're ready to start a new assignment or just want to grab a coffee, we'd love to hear from you. Get in touch or reach out to one of our crew directly!

Contact Us
Martin Johanson, Founder and CEO of Dragster / Creative director

Martin Johansson

Founder and CEO

Let's talk!
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